I really like the font in this one. I think the script makes it seem more casual and friendly but the font on “fitness club” makes that really stand out and look serious. Around town, most people refer to the place as just ‘the fitness center’ or just ‘the fitness club’ so I think its important that that part can really be read clearly.
The people in motion shows action (obviously) but the front person makes it seem like you’ve reached a goal to me. Also, the three overlapping people to me says ‘community’ but also action at the same time.